Phase zero - Start

Incorporate in the US. Buy freeze dryers. Create the product. Comply with regulations. Launch the webshop. Start selling. Partner with B2B-clients. Start marketing.

Phase 1 - Build

Build the team. Add nutrition M.D.s. Build industrial production facility. Build and launch Mealbars™-app. Conduct clinical trials. Increase marketing. Capture B2C.

Phase 2 - Grow

Grow the team to in-house. Add variations. Grow the ecosystem. Increase partnerships. Do sponsorships. Optimize logistics. Go international. Start charity.

Phase 3 - Scale

Reach full-scale capacity. Create space-bars. Capture global market. Become an established brand. Achieve our goal of $1 billion valuation. Lift off.

Phase zero - Start

  • Finish whitepaper
  • Launch website
  • Incorporate in the United States
  • Buy freeze dryers
  • Create product
  • Comply with national regulations
  • Patent our proprietary production process
  • Launch webshop
  • Start selling
  • Apply for WFP funding
  • Start marketing

Phase one - Build

  • Build the team
  • Add nutrition M.D.s
  • Build industrial production facility
  • Build and launch Mealbars™-app
  • Conduct clinical trials
  • Increase marketing
  • Capture B2C in the United States

Phase two - Grow

  • Grow the team to in-house
  • Add variations
  • Grow the ecosystem
  • Increase partnerships
  • Do sponsorships
  • Optimize logistics and supply chain
  • Go international
  • Start doing charity

Phase three - Scale

  • Reach full-scale capacity
  • Create space bars
  • Capture global market
  • Become an established brand
  • Achieve our goal of $1 billion valuation
  • Beyond